Use The Best EDDM Postcard Marketing Plan for Luxury Realtors and MAKE MORE SALES AND COMMISSION CHECKS!
GET THE BEST EDDM POSTCARD MARKETING PLAN FOR LUXURY REALTORS
Do You Want The Best EDDM Postcard Marketing Plan for Luxury Realtors That Will Get You More Listings and More Closings?
WHAT IS THE BEST EDDM POSTCARD MARKETING PLAN FOR LUXURY REALTORS?
Since you are reading this you want success with your direct marketing campaigns.
For this reason use the best EDDM postcard marketing plan for luxury realtors.
It is noteworthy that with all of today’s digital marketing tools, EDDM postcard marketing is still one of the best marketing plans for luxury realtors.
Not only is EDDM great, it is a relevant and lucrative and targeted direct advertising tactic that allows you to map your marketing audience by many different factors.
You can even target households by choosing zip codes or even by a carrier route that will make sure you target the best possible leads in your desired farm area.
It’s important to realize the strategy of using EDDM postcards for luxury realtors is a great way to target the best neighborhoods with monthly direct mail pieces.
Moreover, one of the best things about EDDM marketing for luxury real estate agents is the fact that it’s an easy and cost effective way to target the exact prospects you want.
It’s equally important to realize in today’s digital world, it’s simple to forget traditional methods of marketing still produce results.
WHY IS EDDM POSTCARD MARKETING FOR LUXURY REALTORS THE BEST STRATEGY?
EDDM postcard marketing is the best strategy for luxury realtors because you are able to dominate a specific market often for less than the cost of using Google PPC ads or even Facebook ads.
In fact, direct mail postcard response rates are at the highest level since 2003.
After all, the response rate last year for direct mail marketing was at 5.3% for a house list and at 2.9% for a prospect list.
Surprisingly, this was the best response rate of any other marketing channel.
This point is often overlooked.
In fact, that is more than a 300% higher response rate than all other marketing channels!
Most notably, oversized EDDM postcards have the best response rate over other mediums.
With this in mind, this makes oversized EDDM postcards the best choice for luxury realtors.
WHAT IS THE RETURN ON INVESTMENT ON EDDM POSTCARDS FOR LUXURY REALTORS?
First, let’s just take a look at some stats about direct mail marketing.
The first thing to remember is you want to know your return on investment.
Surprisingly, direct mail marketing had an average total return on investment of 27%!
This was the 3rd highest of any marketing channel.
Email marketing led with a ROI of 122%.
Next was social media marketing with a ROI of 28%.
Direct mail marketing was at 27% ROI.
Paid search marketing was 25% ROI.
Online display marketing had an ROI of 18%.
Due to you being a luxury realtor, your statistics will look a different than the numbers that are listed above.
Specifically, your response rate will be lower than 5.3%.
However, your RETURN ON INVESTMENT WILL BE HIGHER THAN 27%!!
As Can Be Seen The Numbers For EDDM Postcards for Luxury Realtors Don’t Lie
For the most compelling evidence of why you need EDDM postcards, take a look at these numbers below:
- If you sell one home that is valued at $20 million, the 3% commission is $600,000.
- Selling 4 homes that are each valued at $20 million, the 3% commission would be $2,400,000.
- If you sell one home that is valued at $10 million, the 3% commission is $300,000.
- Selling 4 homes that are each valued at $10 million, the 3% commission would be $1,200,000.
- If you sell one home that is valued at $5 million, the 3% commission is $150,000.
- Sell 4 homes that are each valued at $5 million, the 3% commission would be $600,000.
- If you sell one home that is valued at $2 million, the 3% commission is $60,000.
- Sell 4 homes that are each valued at $2 million, the 3% commission would be $240,000.
- If you sell one home that is valued at $1 million, the 3% commission is $30,000.
- Sell 4 homes that are each valued at$1 million, the 3% commission is $120,000.
For this reason, you want to make every door direct mail one of the tools in your real estate marketing toolkit.
EDDM Postcards for Luxury Real Estate Agents are Simple But Truly Effective.
Not to mention they are still a very powerful marketing tool that will ensure that your ad dollars are giving you a good return on investment.
Additionally, you can make your EDDM postcard marketing for luxury real estate even more powerful by combining the power of today’s best digital marketing tools.
In other words, the goal is to create a luxury home marketing package that delivers the maximum return on your invested dollars.
With this in mind, you can see the value in each different marketing channel.
Given these points, EDDM postcards coupled with digital marketing tools is your best bet for your luxury home marketing.
Surely, you will definitely see immediate results that will grow your business.
Additionally, you will be able to capitalize on prospects that do not immediately convert with follow up.
Obviously, this will certainly keep your pipeline full of real estate leads.
WHAT IS THE BEST EDDM POSTCARD MARKETING PLAN WE WILL USE?
- The Best Neighborhood Plan. We will target the best neighborhoods in your exclusive area of business. Additionally, we will market to them via oversized postcards which we’ll mail monthly. There are several different EDDM postcard designs that we will use for this strategy. Lastly, this strategy works best when coupled with a full advanced digital marketing strategy of Google PPC ads, Facebook Ads, SEO, Instagram marketing, email marketing and more.
- We will make a custom marketing plan tailored to uniquely fit your needs.
- And much more…