Why Every Top Producer Agent Uses Every Door Direct Mail EDDM Postcards for Luxury Real Estate Marketing
LEARN MORE ABOUT OUR EDDM POSTCARDS FOR LUXURY REAL ESTATE AGENTS
Do You Want Know How a Data Driven EDDM Postcard Marketing Campaign Will Get You More Luxury Real Estate Listings and Get You More Closings and Commission Checks?
WHAT IS EDDM POSTCARD MARKETING FOR LUXURY REAL ESTATE?
Do you want to get the word out about your luxury real estate listings to the people that matter the most in your marketplace? Are you looking for a simple, cost effective and proven solution for marketing to entire neighborhoods at a time? EDDM postcards for luxury real estate may be the perfect real estate marketing strategy for you.
What is Every Door Direct Mail (EDDM) you ask? EDDM is a bulk mailing option that is offered as a service by the United States Postal Service. It allows your business to reach potential customers without having to know their address. You just have to choose the mailing routes that you feel want to mail to and your mail pieces will be delivered to every single active address on your designated routes.
EDDM postcards for luxury real estate agents is a great way to target the best neighborhoods with monthly direct mail pieces.
WHY EDDM POSTCARD MARKETING FOR LUXURY REAL ESTATE AGENTS?
Is EDDM the right bulk mailing option for your luxury real estate direct mail marketing needs?
There are several different bulk mailing options offered by the USPS for you to choose from. Determining what your direct mail goals are will help you make an informed decision about which option is right for your business.
You need to ask yourself some questions when deciding if EDDM is right for you are:
Can everyone, on the postal carrier route that you’ve selected, benefit from your services? It’s important to think about who exactly you are marketing too. When choosing a carrier route, make sure you consider the neighborhoods that you are targeting and that it is a viable area to market your luxury real estate services.
Do you want to target and mail to a list of specific addresses? With EDDM your mail-piece will be sent to every single household on the mail carrier route you have selected. You can target demographics like, age range, household income and zip codes to better target potential prospects. However, if you have a mailing list picked out already, or if you are interested in in targeting specific households, than a more traditional direct mail solution may be better for your needs.
What is your expected delivery time for your mail to hit your prospects mailbox? If you need something delivered quickly, EDDM is not the best option for you to choose. Average EDDM delivery times typically fall between 7-14 days from the time it is delivered to the post office.
HOW CAN EDDM HELP YOU ACHIEVE YOUR LUXURY REAL ESTATE MARKETING GOALS?
Utilizing EDDM for luxury home marketing is very effective in certain circumstances. When using EDDM for luxury real estate marketing, simplicity and affordability should be your primary concerns.
One of the best uses of EDDM is to reach a location without having to use a mailing list. If you have identified and targeted an area you want to dominate, EDDM for real estate marketing is an ideal solution to reaching those potential customers. You can target them each month with direct mail pieces.
Newsletters and Promotional Postcards are popular EDDM marketing pieces that can help grow your business exponentially. Both of these can boost traffic to your business by providing prospective clients with useful information.
Because you or your EDDM provider do all the mail sorting and packaging for the USPS, the costs are cut considerably compared to the other bulk mailing options. Even if you already have a mailing list picked out, it could be more cost effective to use EDDM for your luxury home marketing.
HOW DOES EDDM WORK?
Creating an EDDM real estate postcard marketing campaign is a very simple process.
Step 1. Set and establish your direct mail marketing goals for your luxury listings
Before you do anything it’s very important to decide what you want to gain from your direct mail marketing campaign. Once you have set goals such as generate more seller leads, promote current listings, etc. then you can decide if EDDM is right for your business.
Step 2. Design your direct mail pieces and have them printed in accordance with USPS guidelines
Developing your mail pieces is a very important step when using EDDM. The USPS has very stringent size requirements that allow them to process your EDDM orders quickly and efficiently. Your EDDM mail-piece must be taller than 6.125” or longer than 11.5” and smaller than 12”x15”. The USPS has very specific guidelines about what areas of your mail-pieces must remain blank which you can find here.
Once you have created your artwork for your direct mail piece you will need to have them printed.
Step 3. Choose your mail carrier routes
When choosing your mailing routes make sure that you do your research. The USPS’s EDDM Mail Carrier Route Map is a very powerful tool to help you choose the best mail carrier routes for your marketing goals.
Remember, you can also target census demographics within your mail arrier routes. This can help narrow down potential real estate leads and help you save money on mailing cost by eliminating bad addresses that you feel may not be interested in your services.
EDDM RETAIL OR EDDM BMEU PROVIDER?
Once you have your direct mail-pieces ready to go out, it’s time to decide if you want to handle the EDDM yourself or have your printer handle all of the work for you.
Usually it’s better to have your printer take care of your EDDM preparation for you since it will save you time and money. Remember, you are in the luxury real estate business and not the direct mailing business.
If you have a lower number of direct mail-pieces that need to be delivered to local mailing routes, choosing to take care of the bundling and delivering of the mail to the post offices yourself could be a worthwhile option. EDDM does not require you to have any sort of permit and is fairly simple to put together. If you choose to process the EDDM yourself you will be using the EDDM Retail option.
If you choose the EDDM retail option you will need to separate your mail-pieces into 100 piece bundles with your EDDM slips on top of the bundles. You will then need to deliver those bundles of mail to the post offices that are responsible for the mail carrier routes that you have selected. This may require you to travel to multiple post offices. If you are targeting a wide area, it could take a considerable amount of travel time and expense. For more details on EDDM Retail visit the USPS EDDM website.
WHAT IS THE RETURN ON INVESTMENT FOR EDDM MAIL?
EDDM for luxury home marketing is a great way to reach your potential customers. It may take a little work to make sure that you qualify for the the cost savings, but with some planning, EDDM can help you achieve your luxury real estate marketing goals.
Direct mail response rates are now at the highest point since 2003. In 2016 alone, the response rate for direct mail was at 5.3% for house lists and at 2.9% for prospect lists. This was the highest response rate of any marketing channel and was a 300% higher response rate than other marketing channel!
Direct mail marketing had an average return of investment (ROI) of 27% which was the 3rd highest of any marketing channel. Email led with 122%, social media 28%, direct mail 27%, paid search 25% and online display 18%.
As a luxury realtor, your response rate and return on investment numbers will look a little bit different than the statistics listed above. Your response rate will be lower than 5.3% but your RETURN ON INVESTMENT WILL BE MUCH HIGHER THAN 27%!!
Luxury real estate marketing with EDDM postcards is a simple but powerful marketing tool that is also easy to track your ad dollars and measure your return on investment.
To increase your ROI, we can combine powerful digital marketing and print marketing strategies to deliver the maximum return on your investment. By using EDDM postcards and automated digital follow up techniques, we will ensure that we are able to capitalize on leads in the future that do not immediately convert.
The best part is that we can measure the cost of every lead and every conversion and use this data to deploy your advertising dollars wisely.
WANT TO GET STARTED WITH EDDM POSTCARDS FOR LUXURY REAL ESTATE?
We will do an initial exploratory consultation to discuss your current marketing and sales strategies. After the call, we will put together some different options for how we will integrate EDDM postcards for luxury realtors into your overall marketing strategy.
We recommend choosing oversized EDDM postcards for luxury real estate marketing especially in highly competitive markets. This will ensure that you stand out above your competition.
You should also take advantage of utilizing digital marketing tools to capture your leads and follow up with them using automated marketing methods. This will give you the best return on your investment and make your luxury real estate marketing efforts much more fruitful.